In Chinese culture, there is often a distinction between the public-facing narrative (which relates to
miànzi - face and social harmony) and the private reality.
内幕 (nèimù) embodies this private reality. To know the `内幕` is to have access to the un-sanitized truth, giving one a significant advantage or a deeper understanding of a situation. The quest to uncover the `内幕` is a common theme in Chinese journalism, social commentary, and even everyday gossip.