In Western cultures, being single is often viewed as a personal choice, a transitional phase, or a valid long-term lifestyle. In China, while these views are gaining ground, the traditional perspective remains highly influential.
The concept of filial piety (孝, xiào) extends to continuing the family line, making marriage a duty to one's parents and ancestors. Consequently, being “单身 (dānshēn)” past a certain age can be a source of immense pressure, not just from society but directly from one's family. This has given rise to several unique cultural phenomena:
“Leftover” People (剩男/剩女, shèngnán/shèngnǚ): These terms, meaning “leftover men” and “leftover women,” are used (often controversially) to describe urban, educated individuals who remain single into their late 20s and beyond. This highlights the societal anxiety surrounding being unmarried.
Matchmaking Culture (相亲, xiāngqīn): It's extremely common for parents and relatives to arrange blind dates for their single children. Public “marriage markets” exist in parks where parents post their children's stats to find a match.
Singles' Day (光棍节, Guānggùn Jié): What started as an anti-Valentine's Day celebration for single people on November 11th (11/11, symbolizing four singles) has been co-opted by e-commerce giants like Alibaba. It is now the world's largest 24-hour online shopping event, where both singles and couples indulge in “retail therapy.”