The term
厚脸皮 (hòu liǎn pí) is inseparable from the foundational Chinese cultural concept of
面子 (miànzi), or “face.” In Chinese culture, “face” is not just about individual pride; it's a measure of one's reputation, social standing, and honor within a collective community. “Losing face” (丢脸, diūliǎn) is a profound social fear, as it can bring shame not just to the individual but also to their family or group.