In a culture that has historically valued collectivism, harmony (`和谐, héxié`), and following established social paths, the concept of `另类` is particularly powerful. It represents a conscious break from conformity. While the West has a long history of celebrating individualism, making “alternative” a fairly standard part of the cultural landscape (e.g., punk in the 70s, grunge in the 90s), the rise of `另类` as a popular concept in China is more recent. It reflects the immense social and economic changes of the last few decades. For many young people, embracing a `另类` identity—through music, fashion, or lifestyle—is a way to forge a personal identity in a rapidly modernizing world. It's a step beyond just having `个性 (gèxìng)`, or “a unique personality.” To be `另类` is to align oneself with a subculture that defines itself in opposition to the `主流 (zhǔliú)`, or “mainstream.” It’s a statement about one's values and place in the world.
`另类` is a versatile term used frequently in conversations about culture, arts, and people.