The act of exchanging a `名片` is a cornerstone of Chinese business etiquette and carries significant weight. It's a formal ceremony that expresses mutual respect.
Comparison with Western Culture: In many Western countries, exchanging business cards can be a very casual affair—a quick hand-off, a flick across the table, or even a “sorry, I'm out, just find me on LinkedIn.” In China, such casualness can be interpreted as disrespect. The `名片` is seen as an extension of the person themselves. How you treat their card is how you treat them.
The Ritual of Exchange:
Giving: Always stand up. Present your `名片` holding it with both hands, with the Chinese side facing the recipient so they can read it easily.
Receiving: Accept the card with both hands. This shows you value the introduction.
Acknowledging: Do not immediately put it away. Take a few moments to read the card carefully. Acknowledge the person's name and title (e.g., “Ah, Manager Li.”). This shows you respect their position.
Placing: Place the card respectfully on the table in front of you during the meeting. Never shove it into a wallet or back pocket in front of the giver. Writing on someone's card in their presence is also a major faux pas.
This ritual is deeply connected to the concept of 面子 (miànzi), or “face.” By treating the `名片` with care, you are giving the other person face, which is fundamental to building a good relationship, or 关系 (guānxi).
While the traditional, formal exchange of physical `名片` is still very important, especially in initial meetings or with older generations, modern technology has introduced a new layer.
Formal Business: In any formal setting—a conference, a negotiation, a first client meeting—expect the `名片` exchange ritual to be observed. It's a non-negotiable part of professional first impressions.
The Rise of WeChat (微信): In less formal settings, or as a follow-up, exchanging WeChat contacts has become the de facto standard. You will often hear, “我们加个微信吧 (Wǒmen jiā ge Wēixìn ba)” - “Let's add each other on WeChat.” People will show their personal QR code, which others scan to add them. This WeChat contact card serves as a digital `名片`, instantly sharing contact info, a social feed (Moments), and a direct messaging channel. For many younger professionals, this has almost completely replaced the physical card.