The concept of the 型男 emerged in the early 2000s, heavily influenced by pop culture from Japan, South Korea, and Taiwan. It marks a significant shift in East Asian masculinity, moving away from a more traditional, rugged ideal toward one that values grooming, fashion, and self-presentation. A useful Western comparison is the term “metrosexual,” but with a key difference. While “metrosexual” in English can sometimes carry a slightly clinical or even derogatory connotation, 型男 is almost exclusively a positive compliment and an aspirational goal. It's cool to be a 型男. It's less about a specific urban lifestyle and more about a universal aesthetic of being polished and put-together. Unlike the Western “hunk” or “jock,” which often emphasizes raw muscularity and athletic prowess, the 型男 ideal is about a curated physique and sophisticated taste. It's not about being the strongest guy in the room, but the best-dressed and most charismatic.
型男 is a highly common term in informal contexts, especially among younger generations.
The term carries a very positive and admiring connotation. It is informal slang and would be out of place in a formal business meeting or academic paper.