The role of a 导游 (dǎoyóu) in China is deeply embedded in the country's travel culture and booming tourism industry. For many Chinese people, especially older generations, traveling often means joining an organized tour group led by a `dǎoyóu`. A key cultural difference compared to the West is the scope of a `dǎoyóu`'s responsibilities. In the West, a “guide” might just lead a two-hour museum tour. In China, a `dǎoyóu` (especially a `全陪 quánpéi`, a guide for the whole trip) is often an all-in-one manager. They handle hotel check-ins, restaurant orders, bus schedules, ticket purchasing, and even mediating group dynamics. This reflects a cultural preference for structured, all-inclusive, and hassle-free experiences. However, this role also has a well-known commercial aspect. It's extremely common for a `dǎoyóu` to lead their group to designated “shopping stops” (e.g., tea houses, silk factories, jade shops) from which they earn a commission. While this is a normal part of the business model, it has led to the stereotype of the pushy guide, and it's a “cultural experience” that first-time foreign visitors should be aware of.
The term 导游 (dǎoyóu) is used constantly in any context related to travel.