The cultural home of the 小品 is undeniably the CCTV New Year's Gala (春节联欢晚会 - Chūnjié Liánhuān Wǎnhuì), or 春晚 (Chūnwǎn) for short. Since the 1980s, the 小品 has been a main event on this massively popular TV special, watched by hundreds of millions of Chinese families on New Year's Eve.
The term 小品 is primarily used to refer to the performance genre itself.
The connotation is overwhelmingly neutral to positive, associated with holidays, laughter, and shared cultural experience.