The concept of a trade fair is universal, but the scale and cultural importance of the `展会` in modern China are immense. Since the economic reforms of the 1980s, `展会` have become a primary engine for China's integration into the global economy. They are not just places to do business; they are symbols of China's industrial might, technological ambition, and openness to the world. A key cultural difference compared to a Western trade show lies in the approach to networking. While a Western businessperson might focus on immediate lead generation and sales pitches, the Chinese approach at a `展会` often prioritizes building 关系 (guānxi)—long-term, trust-based relationships. The initial meeting at a booth is just the first step. It's often followed by a formal dinner or tea, where the real relationship-building begins. The goal is not just to close a single deal, but to establish a reliable partner for the future. Therefore, attending a `展会` in China is as much about social navigation and demonstrating respect as it is about product demonstration.
`展会` is a formal and standard term used extensively in business, media, and official contexts.
A common point of confusion for learners is the difference between 展会 (zhǎnhuì) and 展览 (zhǎnlǎn).
Common Mistake: Using `展览` when you mean a trade fair.