Understanding WeChat's core features is key to navigating life in China.
Chat (聊天 liáotiān): This is the primary function. It includes text messages, stickers (表情包 biaoqingbao), voice messages (a very popular feature), and video/voice calls.
Moments (朋友圈 péngyǒuquān): This is WeChat's social media feed, similar to a Facebook timeline. Users post photos, text, and links that are visible only to their approved contacts. It's considered more private than Western platforms.
WeChat Pay (微信支付 wēixìn zhīfù): The mobile payment system. Users link their bank account and can pay for virtually anything by having a cashier scan their personal payment code or by scanning a merchant's QR code.
Official Accounts (公众号 gōngzhònghào): These are accounts run by companies, media outlets, and influencers. Users subscribe to them for news, articles, and promotions, functioning like a combination of a blog, a newsletter, and a customer service portal.
Mini Programs (小程序 xiǎo chéngxù): These are lightweight “apps within the app.” Instead of downloading a separate app for a taxi service, a food delivery platform, or a government service, you can often find a Mini Program for it directly within WeChat. This saves phone memory and streamlines user experience.