When combined, 恭喜 (gōngxǐ) becomes a standard term for “congratulations.” 发财 (fācái) is a verb phrase meaning “to become wealthy.” Together, 恭喜发财 (gōngxǐ fācái) is a festive blessing: “[I offer] joyful congratulations [for surviving the past year] and hope you become wealthy [in the new one]!”
“Gōngxǐ fācái” is more than a simple greeting; it's a cultural touchstone. Its popularity reveals a key aspect of traditional Chinese values: pragmatism and the importance of prosperity for a good life.