When combined, 新颖 (xīnyǐng) literally means “new and outstanding.” The “new” part (新) establishes its novelty, while the “outstanding/clever” part (颖) adds the crucial layer of originality and ingenuity. It’s not just new; it's impressively new.
In modern China, with its rapidly developing economy and tech scene, the concept of 新颖 (xīnyǐng) is highly valued. It reflects a societal appreciation for innovation, creativity, and smart solutions. While historically, Chinese culture often emphasized tradition and established forms, today, a 新颖 idea or product is seen as a key to success in business, art, and technology. A useful comparison for Western learners is to contrast 新颖 with “original.” While largely similar, 新颖 often implies originality that is also appealing and practical. It's less about being “weird” or “disruptive” for its own sake and more about being clever and effective in a new way. For example, a completely abstract and confusing piece of art might be called “avant-garde” (前卫, qiánwèi) in the West, but it might not be described as 新颖 unless its newness is perceived as clever and aesthetically pleasing. 新颖 suggests an innovation that people can immediately appreciate and see the value in.
新颖 is a common and positive adjective used in both formal and informal contexts to praise something's originality.