Symbol of New Beginnings: There is a fundamental belief that spring is the time to start anew. This is perfectly encapsulated in the famous proverb: 一年之计在于春 (yì nián zhī jì zàiyú chūn) — “The whole year's plan is made in the spring.” This applies to everything from farming to personal goals and business strategies.
The Spring Festival (春节 Chūn Jié): Unlike the Western New Year, which falls in the dead of winter, the Chinese New Year is named the Spring Festival. It marks the beginning of the lunisolar calendar and celebrates the “return of spring.” Even if it's still cold, the festival is filled with symbolism of driving away the old (winter) and welcoming the new (spring) with fireworks, red colors, and family reunions.
Connection to Youth and Love: 春天 is often used as a metaphor for the prime of one's life—youth. It's seen as a time of beauty, energy, and budding romance, much like flowers blooming.
Comparison to Western Culture: While spring in the West also symbolizes rebirth and is associated with holidays like Easter, the Chinese concept is more foundational to the entire calendar and cultural mindset. The act of “starting the year” is inextricably linked with the “spirit of spring.” The Western concept of “spring cleaning” is a good parallel, but the Chinese association is deeper, linking the very start of the year and its most important festival to this season of renewal.