民俗 (mínsú) is the bedrock of everyday Chinese culture. It's often more influential on a person's daily behavior than high-minded philosophical texts. While a Westerner might think of “folklore” as old fairy tales or quaint, rarely practiced traditions, mínsú in China is a vibrant and living force.
A useful comparison is to the concept of “tradition” in the West. Americans have traditions like Thanksgiving dinner or putting up a Christmas tree. These are important, but Chinese mínsú often goes deeper and is more pervasive. It can dictate:
Health and Wellness: Practices like `坐月子 (zuò yuèzi)`, the month-long postpartum confinement for new mothers, are a form of 民俗.
Important Dates: Many people still consult almanacs based on 民俗 beliefs to choose auspicious dates for weddings, opening a business, or even moving into a new home.
Food Culture: What you eat during festivals (e.g., dumplings for Spring Festival, mooncakes for Mid-Autumn Festival) is dictated by 民俗.
Social Etiquette: Rules around giving gifts, visiting elders, and hosting guests are deeply rooted in folk customs.
These practices reinforce core cultural values like respect for elders and ancestors (many customs are about honoring them), the importance of family and community, and the desire for harmony, luck, and prosperity.
The term 民俗 (mínsú) itself is often used in slightly more formal or academic contexts. You'll hear it used when people are consciously discussing culture.
In Media and Academia: News reports, documentaries, and books will discuss `中国民俗` (Chinese folklore) or `地方民俗` (local folk customs). A scholar who studies this field is a `民俗学家 (mínsúxuéjiā)`.
In Tourism: Tourist sites are often promoted based on their unique 民俗. A “folk culture village” (`民俗文化村 - mínsú wénhuà cūn`) is a popular type of attraction where visitors can experience traditional crafts, performances, and architecture.
In Conversation: While an individual might not perform a custom and say, “I am doing this because of 民俗,” they might use the term to explain a tradition to an outsider. For example: “According to our local 民俗, you should eat fish on New Year's Eve.”
The connotation of 民俗 is generally neutral to positive, viewed as a precious link to cultural heritage.