1. Create an In-Group: If you could read and write it, you were “in the know.”
2. **Express Individuality:** It was a way to stand out from standard, "boring" text. 3. **Evade Filters:** Early content filters on forums and games could be bypassed by misspelling sensitive words. * **Cultural Values:** While not tied to traditional values like collectivism, 火星文 reflects a specific moment of cultural transition in China. It represents a generation's desire for personal identity and creative freedom in the new, relatively ungoverned space of the early internet. It was a form of digital rebellion against the conformity of standard written Chinese.