In modern China, 视频 (shìpín) is more than just a form of media; it's a pillar of communication, commerce, and culture. While Western culture has YouTube, China's video landscape is a vibrant ecosystem of specialized apps that have fundamentally changed daily life. The most significant cultural phenomenon is the rise of 短视频 (duǎn shìpín), or “short video.” Platforms like 抖音 (Dǒuyīn) (the original Chinese version of TikTok) and 快手 (Kuàishǒu) dominate screen time. Unlike the more passive video consumption in the West, Chinese video culture is highly interactive and integrated with e-commerce. It's common for users to watch a 直播 (zhíbō), or livestream, and purchase products directly from the video host in real-time. Furthermore, 视频通话 (shìpín tōnghuà), or video calls, are often preferred over voice calls, especially among family and friends, facilitated by the all-in-one app WeChat. In a professional context, 视频会议 (shìpín huìyì), or video conferences, have become standard. In essence, 视频 is not just something you watch; it's something you do, create, and interact with constantly.
视频 (shìpín) is a noun, so it's typically used with a verb. Here are the most common combinations: