The use of red in 赤字 (chìzì) is a fascinating exception to a major Chinese cultural rule. In most contexts, red—specifically 红 (hóng)—is the color of luck, joy, prosperity, and celebration. It's the color of wedding dresses, festival decorations, and the lucky envelopes (红包, hóngbāo) given during Chinese New Year.
However, the 赤 (chì) in 赤字 (chìzì) does not carry this positive symbolism. Its meaning is imported directly from Western accounting conventions, where “being in the red” signifies debt or loss. This is a point of cultural convergence rather than a native Chinese concept.
A learner's key takeaway should be to separate the financial context from the general cultural one.
红 (hóng): Good fortune, happiness, celebrations (e.g., weddings, New Year).
赤 (chì) in 赤字: Financial loss, deficit, debt (a purely economic context).
Therefore, while a business might hope for a “red-hot” or prosperous start (开门红, kāiménhóng), it absolutely wants to avoid having a 赤字 (chìzì) on its balance sheet.
赤字 (chìzì) is primarily used in formal, written, and economic contexts. You will encounter it frequently in the news, financial reports, and academic discussions.
Government and Economics: This is the most common usage. News reports and government officials constantly discuss the national 财政赤字 (cáizhèng chìzì) (fiscal/budget deficit) or the 贸易赤字 (màoyì chìzì) (trade deficit). It is a standard, formal term.
Corporate Finance: Companies use 赤字 in their annual reports or financial statements to indicate a loss for a given period. An alternative and more common term in a business context is 亏损 (kuīsǔn).
Personal Finance: While grammatically correct, it's less common to use 赤字 for personal finances in casual conversation. It sounds overly formal or academic. A person is more likely to say 我这个月钱不够用 (wǒ zhège yuè qián bùgòu yòng - “I don't have enough money this month”) or 我没钱了 (wǒ méi qián le - “I'm broke”). However, one might use 赤字 humorously or in a slightly more formal self-assessment, like writing in a journal: “My personal budget is in the red again.”