Cultural Preference for Collectivism: While individualism is on the rise, traditional Chinese culture often emphasizes the group over the individual. Traveling together in an organized, harmonious group feels natural and comfortable for many. It minimizes the risk of “losing face” (丢面子 diū miànzi) by getting lost, being scammed, or making a cultural faux pas.
Comparison to Western Travel: In many Western cultures, particularly among younger travelers, there is a strong emphasis on “independent travel” or backpacking. Package tours might be viewed as restrictive, inauthentic, or primarily for senior citizens. In China, however, 跟团游 is a mainstream and respected choice for people of all ages, especially for families and first-time international travelers. The values it promotes—safety, convenience, and efficiency—are highly prized.
Practicality and Filial Piety: For older generations who may not speak English or be comfortable with technology for booking, a 跟团游 is a safe and accessible way to see the world. It is a very common act of filial piety for adult children to book a high-quality 跟团游 for their parents as a gift, ensuring they can travel comfortably and without worry (省心 shěngxīn).