Expressing Moral Outrage: This is its most common use. People use `鄙视` to condemn behavior they find unacceptable, such as cheating in a relationship, betraying a friend, or acting with extreme selfishness.
On Social Media: `鄙视` is frequently used online to express strong disapproval of public figures, companies, or social trends. A celebrity involved in a scandal will be met with countless comments of “鄙视你!” (I despise you!).
In Joking and Teasing: Among close friends, `鄙视` can be used in a sarcastic or exaggerated way to tease someone. For example, if a friend chooses to stay home and study instead of going out, you might jokingly say, “我鄙视你,” meaning something like, “You're no fun, I'm 'despising' you for being so diligent.” The tone of voice and context are critical here.
Formality and Connotation: `鄙视` is a strong, negative word. While it can be used in both formal writing and casual conversation, its intensity never really fades. It is not a word to be used lightly unless you are intentionally trying to be provocative or are joking with very close friends.