The concept of awarding gold, silver, and bronze medals is a relatively modern, globalized tradition, heavily promoted by the Olympic Games. In China, this system has been fully embraced, and winning medals on the international stage is a matter of immense national pride. While in some Western cultures, the mantra “it's the taking part that counts” is prevalent, in China, the concept of 为国争光 (wèi guó zhēng guāng)—“to win glory for the country”—is a powerful motivator. A gold medal, 金牌 (jīnpái), is the ultimate achievement. However, winning a 铜牌 (tóngpái) is still a massive accomplishment. It signifies that an athlete or team is among the top three in the world, bringing significant honor to themselves, their family, and the nation. It is celebrated as a symbol of hard work, dedication, and success, not as a consolation prize. To win any medal is to succeed; the 铜牌 is the tangible proof of elite status.
铜牌 (tóngpái) is used almost exclusively in the context of competitions.