The platform's launch in 2011 was revolutionary, moving this process online. However, it created a new kind of struggle: the digital “ticket snatching” or
抢票 (qiǎngpiào). This is most intense during
春运 (chūnyùn), the Spring Festival travel rush, the largest annual human migration on Earth. During this period, millions of users crash the site simultaneously the second tickets are released, turning the booking process into a national sport of speed and luck.