`朴素` is not just an aesthetic choice; it's a concept deeply embedded in Chinese philosophy and cultural values.
Taoist Roots: The idea is central to Taoism (道家). The Tao Te Ching (道德经) speaks of `朴 (pǔ)`, the “uncarved block,” as a symbol of the ideal state of being—natural, full of potential, and free from the artificial constructs and desires of society. To live a `朴素` life is to be closer to the Tao (the natural way of the universe).
Confucian Virtue: While Taoism emphasizes naturalness, Confucianism values `朴素` as a social virtue related to frugality (`节俭 jiéjiǎn`) and modesty (`谦虚 qiānxū`). A virtuous person, especially a scholar or official, was expected to lead a simple life, avoiding extravagance and luxury to show their moral integrity and focus on more important matters like family, study, and governance.
Comparison to “Minimalism”: In the West, “minimalism” is a close but distinct concept. Minimalism is often a highly curated design aesthetic that can, ironically, be very expensive (e.g., a stark, empty room with one designer chair). `朴素`, on the other hand, is less about a designed “look” and more about an inherent quality of being humble, natural, and unpretentious. A farmer's simple, handmade wooden stool is `朴素`; a $2,000 minimalist concrete stool is not. `朴素` is about character and substance, while minimalism is often about style.